If you are running Facebook ads, it’s important to keep your ad creative fresh in order to avoid creative fatigue. Creative fatigue happens when people have seen your ad too many times, resulting in a drop in performance. When you start to see signs of creative fatigue, it’s time to consider updating your ad creative.

But how often should you update your Facebook ad creative?

Unfortunately, there’s no one-size-fits-all answer to this question. It depends on several factors, including your budget, audience size, and the number of ads you are running.

1. Your Facebook Ads Budget

Your budget is the amount you’re willing to spend on your Facebook campaigns or ad sets on a daily or lifetime basis. If you have a smaller budget, it will take longer to reach the threshold amount of exposure, so you may not need to update your ad creative as frequently. On the other hand, if you have a larger budget, you may need to update your ad creative more frequently to avoid creative fatigue.

2. Facebook Ads Audience Size

The size of your audience is also an important factor to consider. If you have a larger audience, your ads are likely to receive more first-time impressions than if you have a smaller audience with the same daily budget. This means you may not need to update your ad creative as frequently if you have a larger audience.

3. The Number of Facebook Ads You Have

The number of ads you are running is also important. If you have only one ad in your ad set, it’s likely to fatigue its audience far sooner than an ad set with multiple ads due to the lack of variation. So if you are running multiple ads, you may not need to update your ad creative as frequently.

How can you detect creative fatigue?

To detect creative fatigue, you should watch for the Creative Limited and Creative Fatigue labels in the Delivery column of your Facebook Ads Manager. If you see these labels, it may be time to make a change to your ad creative. You should also pay attention to the overall cost per acquisition (CPA) and how it’s trending over time to spot whether it’s time to make a change.

There are a few potential solutions for Facebook ad creative fatigue, including creating new ads or increasing your audience size. Another option is to try Meta Advantage+ Creative, a feature that allows Facebook to automatically generate creative variations of your ad.

Ultimately, the key is to make changes to your ad creative based on performance, not a set schedule. Every ad is different, so it’s important to monitor performance metrics and make changes as needed.